Formatting rules explained

Formatting Rules

To ensure consistency in your texts, you can define specific formatting rules that your brand/company follows:
  

• Headings (Use of uppercase letters, punctuation, etc.)

• Hyphens (Use in brand names, complex terms, etc.)

  • Avoid unnecessary complexity: apply hyphenation only when it enhances clarity and readability.

• Perspective and pronouns (I-perspective, we-perspective, you-form, etc.)

  • Choose pronouns that resonate best with your audience. Typically, second-person ("you") fosters engagement and closeness.